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Stet vs Storyblok
Storyblok is the most editor-friendly product in this list. Its visual editor renders your real front end in an iframe and lets marketers click the thing they want to change, which is a genuinely good experience. It also means Storyblok has an opinion about how your app is built, and the cost climbs with seats and traffic.
Side by side.
The same seven questions, asked of both. Checked against published documentation in July 2026.
| Question | Stet | S |
|---|---|---|
| Who models the content | Stet Marketing, in the UI. Collections, maps and fields with no deploy. | Storyblok Marketing, in the UI, modelling components rather than plain fields. |
| Types in your app | Stet A typed client generated from the live model by a Vite plugin. | Storyblok Generated from the component schema by a CLI, as a step you own. |
| When the model changes | Stet A removed field becomes a deprecation in the types. The build stays green. | Storyblok No deprecation path in the generated types. |
| Analytics | Stet Included. First-party and cookieless, through your own infrastructure. | Storyblok Not included. |
| AI | Stet Included. Drafting, suggestions and delegated tasks, approving every write. | Storyblok AI credits, allocated per plan. |
| Hosting and licence | Stet Hosted cloud or self-hosted. Open source. | Storyblok Hosted only. Not open source. |
| How pricing works | Stet $10 per user per month. Free to self-host. | Storyblok Free for one seat, then $99 per month for five, then $15 per extra seat, with traffic and request caps per tier. |
What Storyblok does better.
The visual editor is excellent, and for teams that assemble pages from components rather than write structured entries it is hard to beat.
The fields from that collection, arriving in the editor as typed properties on the generated client.
Set up the clientWhen to pick Storyblok instead.
Pick Storyblok if visual, in-page editing is the requirement your content team will judge the project on. Stet deliberately does not build that: rendering belongs to your app.
Other comparisons.
The same seven questions, asked of everything else teams weigh Stet against.
- W
Stet vs WordPress
The incumbent. Everyone can use it; nothing is typed.
- S
Stet vs Sanity
Structured content with the schema in your repository.
- C
Stet vs Contentful
The enterprise headless CMS, priced accordingly.
- P
Stet vs Payload
A code-first CMS that lives inside your Next.js app.
- W
Stet vs Webflow
Design, host and edit in one place, if you build it there.
- S
Stet vs Strapi
Open source, UI modelling, deploys to change the schema.
- P
Stet vs Prismic
Page building from slices, priced per repository.
- D
Stet vs Directus
A data platform wrapped around your own SQL database.